Shoutcast started with a simple observation: streaming platforms produce more listener data than anyone knows what to do with, but programming teams are still making decisions off weekly ratings sheets that tell you nothing about why.
"Programming teams spend hours in post-mortems guessing where they lost the audience. We built the tool that shows them exactly which second it happened and why."
Download counts and stream starts tell you reach. Completion rates give you a single averaged number. Neither one tells a programming director that every episode of their Tuesday show drops 22% at the 18-minute mark because that is when the second host takes over.
We built Shoutcast to surface the segment-level signal that already exists in the log files streaming networks generate every day. The data is there. It just needed a processing pipeline and an interface built for the way programming teams work.
The team came from streaming infrastructure, data engineering, and audio production. We spent the first six months talking to programming directors at independent networks before writing a line of product code. The patterns we heard were consistent: more data was being captured than was being used, and the gap between available data and actionable insight was slowing down every content decision.
CEO and Co-founder
Anca built her career in audience analytics for broadcast radio before moving into streaming distribution. She co-founded Shoutcast in 2024 to bring minute-level retention data to programming teams still working off weekly download reports.
Head of Product
Marcus spent nearly a decade designing analytics tools for content teams at digital media companies before joining Shoutcast. He leads product with a focus on building views for programmers, not for data analysts.
Head of Data Science
Priya's background is in sequence modeling and behavioral data. She designed the session-stitching algorithm at the core of Shoutcast's retention engine and leads segment-level attribution and anomaly detection.
Los Angeles
Headquartered on Sunset Boulevard, close to the networks we serve
Audio-first
We built exclusively for streaming audio: radio, podcasts, and live audio networks
Independently funded
Self-funded from day one, which means our roadmap is driven by what our customers need
14-day trial
Every plan starts with a full-featured trial, no credit card required